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Posts Tagged ‘Heatmap’

IKEA Customer Store Traffic [HEATMAP]

By David Erickson | March 26, 2017
Heatmap: IKEA Customer Store Traffic

This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.

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Billboard Eyetracking [HEATMAP]

By David Erickson | March 25, 2017
Billboard Eyetracking Heatmap

This heatmap tracks what viewers of this German billboard focus on.

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Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

By David Erickson | November 12, 2016
Scarlett Johansson Dolce and Gabbana Ad

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

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Channels Used To Find Local Business Information [HEATMAP]

By David Erickson | June 22, 2015

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Order In Which People Pay Attention To Search Results That Include Video Thumbnails [FIXATION MAP]

By David Erickson | July 17, 2014

This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.

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How People View Search Results That Contain Video Thumbnails [HEATMAP]

By David Erickson | July 17, 2014

This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.

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How People View Search Results With Social Annotations [HEATMAP]

By David Erickson | July 17, 2014

This heatmap illustrates how search engine users pay attention to search results that include social annotations.

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LinkedIn Profile Eyetracking Scan Order [HEATMAP]

By David Erickson | June 9, 2014
LinkedIn Heatmap & Scan Order

LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.

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Resume Eyetracking Scan [HEATMAP]

By David Erickson | June 9, 2014
Heatmap - Resume Eyetracking Before & After

Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.

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Ellen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]

By David Erickson | March 6, 2014

Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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