Groupon Archives - e-Strategy Trends

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

Smart phones were more than twice as popular as tablets for mobile pinning.

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.

Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.

60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.

The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.

This infographic by Reputation Observer looks at the history of cloning an online business idea.

When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.