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Posts Tagged ‘Gross Ratings Point’

Top Metrics For Measuring Online Video Advertising Success [TABLE]

By David Erickson | July 18, 2012

While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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