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Posts Tagged ‘GPS’

Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

By David Erickson | November 17, 2014

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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Mobile Behavior By Device Type, March 2014 [TABLE]

By David Erickson | August 22, 2014

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

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Highly Anticipated Internet Of Things Technologies, May 2014 [CHART]

By David Erickson | August 13, 2014

73% of US adults were unfamiliar with the concept of the Internet Of Things.

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Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

By David Erickson | July 22, 2014

As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.

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Top Smart Phone Activities By Generation, July 2014 [TABLE]

By David Erickson | July 22, 2014

Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.

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Mobile Content Activities Of American Parents, August 2013 [TABLE]

By David Erickson | January 17, 2014

Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,

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Interest In Mobile Apps, January 2014 [CHART]

By David Erickson | January 14, 2014

A sizable proportion of consumers from 6 major markets around the world are planning to buy smartphones (52%) and tablets (40%) over the next year.

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American Moms' Smart Phone Activities, August 2013 [TABLE]

By David Erickson | October 14, 2013

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

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Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]

By David Erickson | March 19, 2013

45% of consumers who use their mobile devices to shop report using the device to compare prices.

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Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]

By David Erickson | March 19, 2013

45% of consumers who use their mobile devices to shop report using the device to compare prices.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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