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Posts Tagged ‘Governmental Marketing’

Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

By David Erickson | July 26, 2013

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

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Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

By David Erickson | September 7, 2012

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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