Posts Tagged ‘Google Product Listing Ads’
Share Of Search Ad Clicks, Q4 2012 – Q4 2013 [CHART]
Cost-per-click for Google product listing ads (PLAs) jumped by 80% year-over-year during Q4 2013, all the while maintaining a relatively steady ROI.
Read MoreMost Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]
For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.
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