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Posts Tagged ‘Google Home’

Audio Streaming Hours By Device

By David Erickson | October 26, 2020 | 0
Chart: Audio Streaming Hours, January - May, 2020

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.

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Generation X Smart Speaker Users, 2017-2018 [CHART]

By David Erickson | January 10, 2019
Chart: Generation X Smart Speaker Users, 2017-2018

This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.

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Millennial Smart Speaker Users, 2017-2018 [CHART]

By David Erickson | January 9, 2019
Chart: Millennial Smart Speaker Users

This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.

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Smart Speaker Queries Answered Correctly By Category [CHART]

By David Erickson | December 24, 2018
Chart: Smart Speaker Queries Answered Correctly By Category

Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.

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Voice Activation Timeline [INFOGRAPHIC]

By David Erickson | November 24, 2018 | 0
Infographic: Voice Activation Timeline

This infographic from Zazzle illustrates the timeline of voice activation technology from advent of Siri to the adoption of hands-free inupt in automobiles.

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Smart Speaker Users By Brand, 2018-2020 [CHART]

By David Erickson | November 16, 2018 | 0
Chart: Smart Speaker Users By Brand, 2018-2020

While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.

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Smart Speaker Penetration, June 2017-February 2018 [CHART]

By David Erickson | July 10, 2018
Chart: Smart Speaker Penetration

One in every 5 Wi-Fi households in the US owned at least a single Smart Speaker as of February, reveals comScore in a new examination of the devices, meaning that Smart Speaker penetration doubled in just 6 months.

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Voice Commerce Users By Age & Platform [TABLE]

By David Erickson | June 21, 2018
Table: Voice Commerce By Age & Platform

30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.

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Smart Speaker Behavior [CHART]

By David Erickson | June 11, 2018
Chart: Smart Speaker Behavior

30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.

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Smart Speaker Ownership, 2018 & 2020 [CHART]

By David Erickson | June 7, 2018
Chart: US Smart Spaker Owners By Brand - 2018-2020

This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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