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Posts Tagged ‘Google AdWords’

Most Helpful Content For B2B Executives, October 2014 [CHART]

By David Erickson | December 9, 2014

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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Google Ads' Influence Organic Click-Through Rates [CHART]

By David Erickson | October 6, 2014

On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.

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Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

By David Erickson | April 24, 2014

62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

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Online Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]

By David Erickson | April 15, 2014

40% of US SMBs planned to increase spending on their company websites this year.

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Marketing Tactics Used By American Restaurants, March 2013 [TABLE]

By David Erickson | November 12, 2013

Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.

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How Google Makes $100 Million A Day [INFOGRAPHIC]

By David Erickson | November 8, 2012

This infographic by WordStream breaks down Google’s daily ad revenue.

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Google Product Listing Ads vs. Text Search, Q3 2012 [CHART]

By David Erickson | November 1, 2012

US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.

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Top 5 SEO Analytics & Keyword Tools [CHART]

By David Erickson | August 30, 2012

Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.

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Google Introduces Congressional District Ad Targeting [MAP]

By David Erickson | August 7, 2012

Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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