Posts Tagged ‘Google AdWords’
Most Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreGoogle Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Read MoreGoogle's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Read MoreOnline Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
40% of US SMBs planned to increase spending on their company websites this year.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreGoogle Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
Read MoreTop 5 SEO Analytics & Keyword Tools [CHART]
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.
Read MoreGoogle Introduces Congressional District Ad Targeting [MAP]
Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.
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