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Posts Tagged ‘Google AdWords’

6 Types Of Digital Marketing For Business [INFOGRAPIC]

By David Erickson | June 23, 2019
Infographic: Digital Marketing For Business

This infographic from Point Blank Digital illustrates six types of digital marketing tactics that are important to business success.

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Google AdWords vs Facebook Ads [INFOGRAPHIC]

By David Erickson | August 12, 2018
Infographic: Facebook vs Google Ads

This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system. 

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Google Search Advertising [INFOGRAPHIC]

By David Erickson | July 15, 2018
Infographic: Google Search Advertising

This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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Google Universal Search Elements [CHART]

By David Erickson | June 13, 2018
Chart: Google Universal Search Elements

Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.

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Search Engine Marketing Trends [PODCAST]

By David Erickson | November 8, 2017
Chart: Google AdWords Clickshare By Device

Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.

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Keyword Research [INFOGRAPHIC]

By David Erickson | June 28, 2016

This infographic illustrates the complex practice that is keyword research and search engine optimization.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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How Do Google AdWords Work? [INFOGRAPHIC]

By David Erickson | July 22, 2015

This infographic by Pulp Media explains how Google AdWords advertising works.

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Google AdWords 101 [INFOGRAPHIC]

By David Erickson | July 16, 2015

This infographic explains Google’s AdWords Quality Score, Ad Rank and how Google calculates cost-per-click.

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

By David Erickson | April 7, 2015

US small and medium-sized businesses were seeing more success with their website than any other channel.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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