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Posts Tagged ‘Geotargeting’

Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

By David Erickson | November 17, 2014

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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The Economic Impact Of Mapping [INFOGRAPHIC]

By David Erickson | February 19, 2013

Google put together this infographic to illustrate some examples of the benefits of maps.

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US Location-Based Mobile Advertising By Target, 2012 [CHART]

By David Erickson | February 18, 2013

The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.

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Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

By David Erickson | January 24, 2013

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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