Posts Tagged ‘Geofencing’
Tactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read More7 Definitions Of Real-Time Marketing, March 2014 [CHART]
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
Read MoreClick-Through Rates For Location-Based Ads By Targeting Type, H1 2013 [CHART]
The use of geotargeted mobile display advertising is on the rise, as are campaign results.
Read MoreUS Location-Based Mobile Advertising By Target, 2012 [CHART]
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Read MoreRetail Trends In The Next Five Years [TABLE]
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
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