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Posts Tagged ‘Gay Marketing’

Communication Devices Used By LGBT By Generation, May 2015 [TABLE]

By David Erickson | November 24, 2015

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

By David Erickson | August 20, 2015

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]

By David Erickson | July 31, 2015

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

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GLB Interaction With Ads, June 2014 [TABLE]

By David Erickson | October 26, 2014

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

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US LGBT Media Consumption By Age, September 2014 [TABLE]

By David Erickson | October 10, 2014

LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.

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Black LGBT Online Activities, March 2014 [CHART]

By David Erickson | May 22, 2014

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

By David Erickson | May 22, 2014

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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Millennials' Demographic Statistics, February 2014 [TABLE]

By David Erickson | February 25, 2014

Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).

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Demographics Of Affluent Americans, September 2013 [CHART]

By David Erickson | October 2, 2013

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.

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Favorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]

By David Erickson | September 24, 2013

A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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