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Posts Tagged ‘Free-Standing Inserts’

Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

By David Erickson | April 24, 2015

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

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Change In Ad Spend By Medium, Q1-Q3 2014 [CHART]

By David Erickson | January 2, 2015

US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.

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How Consumers Find Coupons, May 2014 [CHART]

By David Erickson | November 8, 2014

Inserts and circulars from Sunday newspapers were the No. 1 source used to find coupons in the past 30 days, cited by 61% of adults who used coupons.

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Consumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]

By David Erickson | November 8, 2014

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

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Change In Ad Spending By Medium, Q2 2014 & H1 2014 [CHART]

By David Erickson | October 15, 2014

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.

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US Free-Standing Inserts Value, H1 2014 [CHART]

By David Erickson | July 29, 2014

158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period.

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Change In Ad Spending By Medium, Q1 2014 [CHART]

By David Erickson | July 10, 2014

Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.

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German Ad Spending By Media, 2010-2013 [TABLE]

By David Erickson | July 3, 2014

German ad spending is expected to rise 2% in 2014.

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Ad Spending In Sweden By Media, 2013 [TABLE]

By David Erickson | May 6, 2014

Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline.

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Change In Measured Ad Spend By Medium, 2012 vs 2013 [CHART]

By David Erickson | March 31, 2014

Overall, TV media spend was basically flat (-0.1%) from 2012, as an off-year for P&O spending was offset by increased ad spending on sports.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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