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Posts Tagged ‘Forums’

Favored Social Channels For Customer Service, July 2014 [CHART]

By David Erickson | July 21, 2014

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.

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Information Sources Millennials Trust Most, March 2014 [CHART]

By David Erickson | March 17, 2014

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

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Online Activities Performed By TV Viewers, November 2013 [TABLE]

By David Erickson | February 27, 2014

Searching the internet for information was the most common activity conducted while watching TV.

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Marketers' Social Media Plans, May 2013 [CHART]

By David Erickson | May 31, 2013

This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.

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Sites Most Likely To Influence A Purchase, December 2012 [CHART]

By David Erickson | April 10, 2013

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

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Most Used Social Media Sites For Marketing [TABLE]

By David Erickson | September 24, 2012

Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.

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Reasons Marketers Use Select Social Media Channels [TABLE]

By David Erickson | September 24, 2012

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.

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Financial Advisors' Use Of Social Media By Channel

By David Erickson | July 3, 2012

A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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