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Posts Tagged ‘Facebook FBX’

Facebook Exchange Advertising Effectiveness, January & September 2013 [CHART]

By David Erickson | October 1, 2013

The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.

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Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

By David Erickson | July 11, 2013

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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