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Posts Tagged ‘Facebook Custom Audiences’

Facebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]

By David Erickson | July 1, 2015

In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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