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Posts Tagged ‘Eyetracking’

The Visual Internet [INFOGRAPHIC]

By David Erickson | February 4, 2018
Infographic: The Visual Internet

This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium. 

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Billboard Eyetracking [HEATMAP]

By David Erickson | March 25, 2017
Billboard Eyetracking Heatmap

This heatmap tracks what viewers of this German billboard focus on.

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Eye Tracking On Scarlett Johansson Dolce & Gabbana Ad [HEATMAP]

By David Erickson | November 12, 2016
Scarlett Johansson Dolce and Gabbana Ad

This heatmap of an eye tracking analysis by Sticky of a Dolce & Gabbana ad illustrates how viewers of the ad focus almost exclusively on Scarlett Johansson’s eyes.

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LinkedIn Profile Eyetracking Scan Order [HEATMAP]

By David Erickson | June 9, 2014
LinkedIn Heatmap & Scan Order

LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn profiles fixated on strong visual elements, spending 19% of their time looking at profile pictures.

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Resume Eyetracking Scan [HEATMAP]

By David Erickson | June 9, 2014
Heatmap - Resume Eyetracking Before & After

Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.

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Eyetracking: How People Scan Resumes [HEATMAP]

By David Erickson | February 13, 2013

Recruiters focus on name, current title and company, current position start and end dates, previous title & company, position start & end dates.

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Eyetracking: Cityscape Photograph [HEATMAP]

By David Erickson | February 12, 2013

This eyetracking heatmap provides an overview of the total time all users spent looking at different areas of a picture of a cityscape.

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Eyetracking: Where Men & Women Focus Attention On The Opposite Sex [HEATMAP]

By David Erickson | February 11, 2013
Eye-Tracking - Men and Women - Heatmap

Eye tracking heatmaps that illustrate where men and women focus when looking at the human body of either gender.

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Online News Video Eyetracking [HEATMAP]

By David Erickson | February 8, 2013

This heatmap from EyeTrackShop illustrates where people focus their attention on online news video using an example from CNN.

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Pinterest Eyetracking Attention Order [HEATMAP]

By David Erickson | February 8, 2013

This heatmap illustrates the order in which people focus their attention on Pinterest pages.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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