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Posts Tagged ‘Eye-Tracking’

Awareness Of Biometric Technologies [CHART]

By David Erickson | April 25, 2018
Chart: Awareness Of Biometric Technologies

Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.

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Eye Tracking Technology & Web Design [INFOGRAPHIC]

By David Erickson | August 9, 2014

This infographic illustrates the fundamentals of how eye tracking technology can inform website design.

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Eyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]

By David Erickson | February 11, 2013

This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.

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Eyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]

By David Erickson | February 11, 2013

While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.

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LinkedIn Eyetracking [HEATMAP]

By David Erickson | January 30, 2013

Heatmaps of where visitors to LinkedIn profile pages focused their attention.

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Google+ Eyetracking [HEATMAP]

By David Erickson | August 8, 2012

Heatmaps of where visitors to Google+ profile pages focused their attention.

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Eye Tracking & Gender Differences For Bikini Ads [HEATMAPS]

By David Erickson | August 8, 2012

EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.

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Facebook Users Attention Fixation Order Across Platforms [EYE TRACKING]

By David Erickson | August 2, 2012

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Facebook Users Visual Attention Across Platforms [HEATMAPS]

By David Erickson | August 2, 2012

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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