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Posts Tagged ‘Expert Positioning’

Reasons For Social Media Use, By Generation [TABLE]

By David Erickson | November 20, 2019
Table: Reasons For Social Media Use, By Generation

Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.

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Underrated Link Building Tactics [INFOGRAPHIC]

By David Erickson | October 6, 2019
Infographic: 9 Underrated Link Building Tactics

This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.

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Elements Of Successful Websites [INFOGRAPHIC]

By David Erickson | August 11, 2018
Infographic: Elements Of High-Quality Websites

This infographic from Quicksprout illustrates 10 elements that contribute to a successful website.

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Link Building Tactics [INFOGRAPHIC]

By David Erickson | March 10, 2018
Infographic: Link Building Tactics

This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails. 

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B2B Technology Buying Cycle [INFOGRAPHIC]

By David Erickson | December 10, 2017

This infographic from Scribewise illustrates the B2B technology buying cycle. 

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Popularity vs Effectiveness Of Content Marketing Types [CHART]

By David Erickson | June 16, 2017
Chart: Popularity vs Effectiveness of Content Marketing Types

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.

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Factors For Trust In Thought Leadership [CHART]

By David Erickson | January 4, 2017
Chart: Factors For Trust In Thought Leadership

40% of C-suite executives consume thought leadership content on a daily basis.

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Top Reasons For Creating Thought Leadership Content [CHART]

By David Erickson | December 17, 2016
Chart: Top Purposes For Creating Thought Leadership Content

47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.

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Top Benefits Of Live Video-Streaming Events [CHART]

By David Erickson | June 30, 2016

Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.

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Credibility Of Company Spokespeople By Type [CHART]

By David Erickson | May 13, 2016

Trust in the institutions of government, business, media and NGOs has increased across the globe.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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