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Posts Tagged ‘eTailng’

How Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]

By David Erickson | October 10, 2013

7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).

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Facebook Ad Performance By Industry, Q1 2013 [CHART]

By David Erickson | June 21, 2013

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

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Showroomers' Response To Permanent Price Matching, June 2013 [CHART]

By David Erickson | June 19, 2013

40% of American adults claim to have checked out a product in a brick-and-mortar store before purchasing it elsewhere online.

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Daily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]

By David Erickson | May 22, 2013

Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.

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Brand Engagement With Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

55% of Pinterest users have engaged with retailers and brands via Pinterest, compared to the 48% of Facebook users that engage retailers or brands on Facebook.

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Reasons For Using Pinterest & Facebook [CHART]

By David Erickson | October 17, 2012

69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of online consumers who visit Facebook.

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Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

By David Erickson | September 7, 2012

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

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Post Blog-Recommendation Acts By Mothers [CHART]

By David Erickson | August 20, 2012

The most common purchase made as a result of a recommendation on a mom blog was that of a book, at 63%.

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Determining Social Media ROI [INFOGRAPHIC]

By David Erickson | July 9, 2012

InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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