Posts Tagged ‘eReaders’
Daily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreDevices Used To Read eBooks, December 2011 vs January 2014 [CHART]
A preference for dedicated eReaders over tablets seems to be eroding among eBook readers.
Read MoreMobile Devices American Parents Own By Age Of Child, November 2013 [TABLE]
57% of US internet users surveyed had a smart phone. But smart phone penetration among parents of children under 18 was significantly higher, at 74% or above.
Read MoreTechnographic Generational Gap By Device, January 2014 [TABLE]
Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.
Read MoreConsumer Electronics Owned By Americans, January 2014 [TABLE]
Of the 12 consumer electronics devices identified, 9 see penetration rates of 67% or higher among Super Tech Adopters.
Read MoreUS eReader User Growth By Age, 2011-2017 [TABLE]
As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.
Read MoreUS Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]
46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
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