eNewsletters Archives - Page 4 of 6

Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.

While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.

Compared to last year, the average number of tactics used has risen from 12 to 13.

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.