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Posts Tagged ‘eNewsletters’

Types Of Content Marketers Share Online, August 2013 [TABLE]

By David Erickson | November 21, 2013

Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.

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How Senior Marketers Use Online Video, Q3 2013 [CHART]

By David Erickson | November 18, 2013

While the website was the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to post videos.

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Marketers Use Of Video, 2012 vs 2013 [CHART]

By David Erickson | November 12, 2013

While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.

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B2B Content Marketing By Tactic [CHART]

By David Erickson | November 8, 2013

Compared to last year, the average number of tactics used has risen from 12 to 13.

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B2B Content Marketing [INFOGRAPHIC]

By David Erickson | November 6, 2013

This infographic from LinkedIn illustrate’s B2B content marketing efforts.

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Top B2C Content Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | October 29, 2013

The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.

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B2C vs B2B Content Marketing, October 2013 [TABLE]

By David Erickson | October 23, 2013

B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.

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Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

By David Erickson | October 9, 2013

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

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B2B Media Users' Preferred Industry Sources, August 2013 [CHART]

By David Erickson | August 13, 2013

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.

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Content Marketing: Effectiveness In The UK, March 2013 [CHART]

By David Erickson | March 18, 2013

94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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