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Posts Tagged ‘eNewsletters’

Increased 2015 Spending Plans For Email Marketing [CHART]

By David Erickson | January 10, 2015

More than six in 10 marketers said they’d up investments in email marketing.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

By David Erickson | January 1, 2015

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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How People Discover Information Online, December 2014 [CHART]

By David Erickson | December 25, 2014

Organic search remains the leading method by which US adults find online information and websites.

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Use vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]

By David Erickson | December 13, 2014

B2B marketers pointed to video as one of the top three most effective content marketing techniques.

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Most Helpful Content For B2B Executives, October 2014 [CHART]

By David Erickson | December 9, 2014

Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.

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Most Important Channels When Making A Purchase, June 2014 [CHART]

By David Erickson | November 28, 2014

Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.

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Most Effective B2B Content Marketing Tactics, October 2014 [CHART]

By David Erickson | November 18, 2014

86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.

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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

By David Erickson | November 17, 2014

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

By David Erickson | October 26, 2014

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

By David Erickson | October 26, 2014

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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