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Posts Tagged ‘eNewsletters’

Engineers' Information Sources During Buying Cycle [CHART]

By David Erickson | August 28, 2017
Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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Female Brand-Related Activity By Generation [TABLE]

By David Erickson | July 27, 2016

Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.

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18 Critical Elements Of A Marketing Email [INFOGRAPHIC]

By David Erickson | July 23, 2016
Critical Elements Of A Perfect Marketing Email infographic

This infographic illustrates 18 critical elements of a successful marketing email, from the subject line, to the pre-header, to the copy, to the signature.

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Types Of B2B Website Features

By David Erickson | March 4, 2016

Newsletter sign-ups are the top features of B2B websites.

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Content Marketing Trends, B2C vs B2B, October 2015 [CHART]

By David Erickson | January 1, 2016

Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

By David Erickson | August 20, 2015

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

By David Erickson | June 15, 2015

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

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What US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]

By David Erickson | May 8, 2015

Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.

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Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

By David Erickson | April 3, 2015

Videos are a particularly challenging content type to create, although respondents also see value in them.

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Mobile Campaign Effectiveness By Type, November 2014 [CHART]

By David Erickson | February 10, 2015

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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