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Posts Tagged ‘Email Optimization’

15 Email Marketing Hacks [INFOGRAPHIC]

By David Erickson | November 4, 2018 | 0

This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.

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Email A/B Testing Accuracy By Goal [CHART]

By David Erickson | April 20, 2018
Chart: Accuracy Email A/B Test by Wait Time

A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?

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Most Effective Email Marketing Tactics [CHART]

By David Erickson | December 1, 2017
Chart: Most Effective Email Marketing Tactics

Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.

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Top Things Online Retailers Test, September 2014 [CHART]

By David Erickson | September 30, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Email Marketing Techniques, 2012 [CHART]

By David Erickson | December 13, 2012

85% of marketers are using list segmentation and targeting for their email campaigns.

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Planned Email Marketing Tactics, August 2012 [CHART]

By David Erickson | October 26, 2012

Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.

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Most Popular Email Elements For Testing [CHART]

By David Erickson | September 26, 2012

Which of the following email campaign elements do you routinely test to optimize performance?

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Outsourcing Email Marketing [CHART]

By David Erickson | August 3, 2012

What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.

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Top Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]

By David Erickson | August 3, 2012

More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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