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Posts Tagged ‘Email Open Rates’

Why Customers Ignore Emails From Retailers [TABLE]

By David Erickson | November 30, 2018 | 1
Why Customers Ignore Emails From Retailers by Generation

Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.

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Email Open & CTRs By Hour [CHART]

By David Erickson | August 28, 2018
Chart: Email Open and CTRs By Hour Of The Day

Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.

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Triggered Email Adoption & Response Rates [CHART]

By David Erickson | November 29, 2016
Chart - Triggered Email Adoption & Response Rates

Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.

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Email Opens By Device, 2011-2016 [CHART]

By David Erickson | August 25, 2016

Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.

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Email Open Rates By Hour Scheduled, 2014 [CHART]

By David Erickson | January 19, 2016

Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.

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North American Email Metrics, 2010-2015 [CHART]

By David Erickson | December 31, 2015

North American email open rates are down slightly year-over-year so far in 2015.

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Marketers' Knowledge Of Mobile Email Metrics, August 2012 [CHART]

By David Erickson | February 22, 2013

31% of email marketers do not know their mobile email open rate.

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Mobile Email Opens, 2010-2012 [CHART]

By David Erickson | February 21, 2013

The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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