Posts Tagged ‘Email Open Rates’
Why Customers Ignore Emails From Retailers [TABLE]
Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
Read MoreEmail Open & CTRs By Hour [CHART]
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Read MoreTriggered Email Adoption & Response Rates [CHART]
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
Read MoreEmail Opens By Device, 2011-2016 [CHART]
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Read MoreEmail Open Rates By Hour Scheduled, 2014 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Read MoreNorth American Email Metrics, 2010-2015 [CHART]
North American email open rates are down slightly year-over-year so far in 2015.
Read MoreMarketers' Knowledge Of Mobile Email Metrics, August 2012 [CHART]
31% of email marketers do not know their mobile email open rate.
Read MoreMobile Email Opens, 2010-2012 [CHART]
The share of email opens occurring on a mobile device keeps growing, climbing to 41% in the second half (H2) of 2012 from 36% in H1.
Read More