Posts Tagged ‘Email Newsletters’
B2C Email Performance Benchmarks [CHART]
Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Read MoreHow People Learn About Events [CHART]
Attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means.
Read MoreUS LGBT Media Consumption By Generation, August 2015 [TABLE]
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
Read MoreSMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreMost Effective Types Of Content For Marketing, August 2012 [CHART]
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
Read MoreEmail Inbox Clutter [CHART]
43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers.
Read More