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Posts Tagged ‘Email Marketing Metrics’

B2C Email Subject-Line Length Metrics [CHART]

By David Erickson | August 8, 2012

The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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