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Posts Tagged ‘Email List Hygiene’

Top Email Marketing Practices [CHART]

By David Erickson | November 9, 2018 | 0
Chart: Top Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

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Top Obstacles To Email List Growth, January 2015 [CHART]

By David Erickson | February 27, 2015

Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.

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Top Tactics To Improve B2B Email Marketing, March 2013 [CHART]

By David Erickson | May 24, 2013

Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.

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Email Marketing Techniques, 2012 [CHART]

By David Erickson | December 13, 2012

85% of marketers are using list segmentation and targeting for their email campaigns.

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Outsourcing Email Marketing [CHART]

By David Erickson | August 3, 2012

What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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