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Posts Tagged ‘Email Frequency’

Email Engagement With New Shoppers [INFOGRAPHIC]

By David Erickson | April 8, 2018
Infographic: Email Engagement With New Shoppers

This infographic illustrates the results of a Coherent Path survey of emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.

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Most Annoying Things About Email Marketing [CHART]

By David Erickson | October 26, 2017
Chart: Most Annoying Things About Email Marketing

24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.

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Why Consumers Flag Promo Emails As Spam [CHART]

By David Erickson | March 15, 2017 | 5
Chart: Why Consumers Flag Promo Emails as Spam

57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.

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Why Consumers Unsubscribe From Promo Emails [CHART]

By David Erickson | March 14, 2017
Chart: Why Consumers Unsubscribe from Promo Emails

List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.

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Effect Of Monthly Email Campaign Frequency On Click Rate [CHART]

By David Erickson | February 6, 2015
Monthly Email Campaign Frequency On Click-Rate

companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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