Email Drip Campaigns Archives - e-Strategy Trends

Triggered Email Conversion Rates [CHART]

By David Erickson | September 25, 2018 |

Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.

Automated Marketing Emails

By David Erickson | August 8, 2018

Just 1 in 5 marketers say they use most or all marketing automation features available to them, and even fewer (18%) consider themselves to be Advanced or an Expert.

Email Personalization Tactics [CHART]

By David Erickson | July 27, 2018

More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.