Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Email Deliverability’

Why Customers Ignore Emails From Retailers [TABLE]

By David Erickson | November 30, 2018 | 1
Why Customers Ignore Emails From Retailers by Generation

Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.

Read More

Marketers' Challenge With Email [CHART]

By David Erickson | November 7, 2018 | 0
Chart: Marketers Challenges with Email

Marketers – who use email primarily to communicate with customers and prospects and to build brand awareness – are struggling most with the competition for attention in the inbox.

Read More

Email Deliverability Rates, 2015-2017 [CHART]

By David Erickson | September 22, 2017 | 1
Chart: US Email Deliverability Rates - 2015-2017

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox.

Read More

Email Deliverability Benchmarks By Industry [CHART]

By David Erickson | May 4, 2017
Chart: Email Deliverability Benchmarks by Industry

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.

Read More

Global Email Deliverability Rates By Industry, October 2015 [CHART]

By David Erickson | December 29, 2015

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

Read More

Email Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]

By David Erickson | January 17, 2015

Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.

Read More

Publishers' Email Marketing Challenges, September 2014 [CHART]

By David Erickson | December 5, 2014

List growth was the most common hurdle, cited by the majority of respondents.

Read More

Insurance Email Marketing Deliverability, January – October 2012 [CHART]

By David Erickson | December 13, 2012

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

Read More

Planned Email Marketing Tactics, August 2012 [CHART]

By David Erickson | October 26, 2012

Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.

Read More

Outsourcing Email Marketing [CHART]

By David Erickson | August 3, 2012

What marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2011.

Read More

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube