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Posts Tagged ‘Email Behavior’

Adobe Consumer Email Survey

By David Erickson | August 27, 2018
Adobe 2018 Consumer Email Survey

Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.

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Email Open Rate Optimization [INFOGRAPHIC]

By David Erickson | April 1, 2017
Infographic: Email Open Rate Optimization

This infographic by Campaigner illustrates tips to optimize your email open rates.

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Email Etiquette [INFOGRAPHIC]

By David Erickson | March 12, 2017
Infographic: Email Etiquette

This infographic from Business Backer lists 36 tips for practicing sound email etiquette.

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Email Conversion Rates By Day Of The Week [CHART]

By David Erickson | January 19, 2017
Chart: Email Conversion Rate by Day of Week

For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest.

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Email Reading, Glancing & Scanning By Industry [CHART]

By David Erickson | December 1, 2016
Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Email Marketing Performance By Time Of Day, Q4 2015 [CHART]

By David Erickson | June 13, 2016

Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of growth.

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Email Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]

By David Erickson | February 4, 2016

The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.

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Top Email Marketing Tactics Worldwide, February 2014 [CHART]

By David Erickson | February 25, 2014

Just 28% of marketers polled worldwide said their company was optimizing email for mobile devices.

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Email Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]

By David Erickson | January 10, 2014

68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.

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Insurance Email Marketing Deliverability, January – October 2012 [CHART]

By David Erickson | December 13, 2012

Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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