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Posts Tagged ‘eCoupons’

Grocery Shopping

By David Erickson | December 30, 2020 | 0
Grocery Shopping Statistics

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

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Top Elements For Mobile Retail Experience, October 2015 [CHART]

By David Erickson | December 24, 2015

Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.

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Why People Download Mobile Apps, May 2015 [CHART]

By David Erickson | July 3, 2015

Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.

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CPG Brand Decision Influencers, Q1 2014 [CHART]

By David Erickson | May 15, 2014

Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).

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CPG Coupon Distribution Trends, 2008-2013 [CHART]

By David Erickson | February 11, 2014

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.

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CPG Brand Selection Influences, 2014 [CHART]

By David Erickson | January 29, 2014

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.

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Reasons To Use Branded Mobile Apps By Demographic, February 2013 [TABLE]

By David Erickson | November 5, 2013

A full 50% of US mobile device users said they used branded mobile apps in order to receive discounts and coupons.

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US Tablet Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.

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US Adult Smart Phone Mobile Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

More than 28% of people who own a mobile device redeemed a coupon this year.

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US Adult Online Coupon Users, 2012-2015 [CHART]

By David Erickson | October 24, 2013

More than half of US adult internet users will redeem a digital coupon via any device for either online or offline shopping this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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