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Posts Tagged ‘eBooks’

B2B Content Consumption During The Pandemic

By David Erickson | November 12, 2020 | 0
Chart: B2B Content Consumption During The Pandemic

Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.

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Lead-Converting Content

By David Erickson | October 14, 2020 | 0
Chart: Lead-Converting Content Formats

A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.

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Top Thought Leadership Formats

By David Erickson | April 29, 2020 | 0
Chart: Top Thought Leadership Formats

Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.

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Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | October 12, 2019

This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.

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2018 Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | August 25, 2018
Infographic: Content Marketing Statistics

This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts. 

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Generation V Tablet Activities [CHART]

By David Erickson | July 23, 2018
Chart: Generation V Tablet Activities

Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.

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Popularity vs Effectiveness Of Content Marketing Types [CHART]

By David Erickson | June 16, 2017
Chart: Popularity vs Effectiveness of Content Marketing Types

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.

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Top Content Marketing Priorities [CHART]

By David Erickson | February 2, 2017
Chart: Top Content Marketing Priorities

Companies’ top content marketing priority this is growing their SEO/organic presence.

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US eReader Users By Generation, 2014-2020 [TABLE]

By David Erickson | April 22, 2016

Overall tablet usage skews younger, while ereader usage trends older.

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US eReader Growth, 2014-2020 [TABLE]

By David Erickson | April 21, 2016

When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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