Posts Tagged ‘eBook Marketing’
B2B Technology Buying Cycle [INFOGRAPHIC]
This infographic from Scribewise illustrates the B2B technology buying cycle.
Read MorePopularity vs Effectiveness Of Content Marketing Types [CHART]
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MorePhablet User Persona [CHART]
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Read MoreTime Spent On Books By Device Type, 2013 vs 2014 [CHART]
Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.
Read More4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreMost Effective B2B Content Marketing Tactics, October 2013 [CHART]
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Read MoreB2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Read MoreMost Effective B2B Content Marketing Tactics, October 2012 [CHART]
Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.
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