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Posts Tagged ‘eBook Marketing’

B2B Technology Buying Cycle [INFOGRAPHIC]

By David Erickson | December 10, 2017

This infographic from Scribewise illustrates the B2B technology buying cycle. 

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Popularity vs Effectiveness Of Content Marketing Types [CHART]

By David Erickson | June 16, 2017
Chart: Popularity vs Effectiveness of Content Marketing Types

The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.

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Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

By David Erickson | October 14, 2014

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

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Phablet User Persona [CHART]

By David Erickson | September 18, 2014

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

By David Erickson | September 18, 2014

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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4 Types Of Content For Marketing [CHART]

By David Erickson | January 13, 2014

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

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Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

By David Erickson | October 9, 2013

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

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B2B Lead Quantity & Quality By Content Type, December 2012 [CHART]

By David Erickson | December 12, 2012

Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.

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Most Effective B2B Content Marketing Tactics, October 2012 [CHART]

By David Erickson | November 16, 2012

Good old face-to-face contact still does the trick, with two-thirds of respondents rating in-person events as either effective or very effective.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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