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Posts Tagged ‘Dove’

Diversity In Advertising

By David Erickson | December 29, 2020 | 0
Infographic: Culture vs Visability In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

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Brands With Best Impression Among Women [CHART]

By David Erickson | May 22, 2019
Chart: Brands With Best Impression Among Women

A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.

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Psychology Of Advertising [INFOGRAPHIC]

By David Erickson | September 9, 2018
Infographic: Psychology Of Advertising

This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.

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Brand Buzz Among Millennials & Minorities, 2014 [TABLE]

By David Erickson | January 21, 2015

While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.

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Marketing Strategies That Produce Viral Content [INFOGRAPHIC]

By David Erickson | October 6, 2014

This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.

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American Moms' Top Brands, April 2014 [TABLE]

By David Erickson | May 28, 2014

Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.

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Top Ads On YouTube For 2013 [CHART]

By David Erickson | December 24, 2013

Which brands managed to take the most advantage of the burgeoning online video advertising space this year?

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Top 10 Most Shared Video Ads Of 2013 [CHART]

By David Erickson | December 5, 2013

Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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