Posts Tagged ‘Dove’
Diversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreBrands With Best Impression Among Women [CHART]
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.
Read MorePsychology Of Advertising [INFOGRAPHIC]
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreMarketing Strategies That Produce Viral Content [INFOGRAPHIC]
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Read MoreTop Ads On YouTube For 2013 [CHART]
Which brands managed to take the most advantage of the burgeoning online video advertising space this year?
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
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