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Posts Tagged ‘Doritos’

USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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The 10 Funniest TV Ads, January 1 – October 2, 2013 [TABLE]

By David Erickson | November 1, 2013

About 1 in 5 ads can be identified as “funny.”

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The Super Bowl & Social Ads [INFOGRAPHIC]

By David Erickson | February 14, 2013

This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.

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Most Memorable 2013 Super Bowl Ads [TABLE]

By David Erickson | February 12, 2013

With an average of 108.7 million viewers for the game, brands certainly had an opportunity to reach a huge audience. So which brands fared best?

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Most Effective Super Bowl Ads [TABLE]

By David Erickson | February 7, 2013

Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).

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Social Super Bowl XLVII [INFOGRAPHIC]

By David Erickson | February 5, 2013

This infographic pits some major brands that advertised during Super Bowl XLVII against one another based on social media presence.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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