Posts Tagged ‘Diversity’
Diversity In Advertising
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.
Read MoreMillennials' Changing Relationships With Businesses [CHART]
Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
Read MoreConsumer Expectations Of Brand Transparency On Social Media [CHART]
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
Read MoreAmerican Diversity By Generation, 2014 [CHART]
American Diversity: Fewer than half (49.2%) of American children aged 9 and younger last year were non-Hispanic Whites.
Read MoreImportance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
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