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Posts Tagged ‘Directory Advertising’

Ad Spending Share By Media, 2018 & 2022 [CHART]

By David Erickson | May 24, 2018
Chart: Ad Spending Share By Media

With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.

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Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

By David Erickson | July 20, 2015

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

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Forecast: Auto Manufacturer Ad Spend Share For 2015 [CHART]

By David Erickson | November 7, 2014

Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.

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Total US Ad Spending Share By Media, 2012-2018 [TABLE]

By David Erickson | July 18, 2014

US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

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US Media Ad Spending Share By Media, 2012-2018 [CHART]

By David Erickson | March 14, 2014

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

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US Total Ad Spending By Media, 2011-2017 [TABLE]

By David Erickson | August 27, 2013

eMarketer expects TV to continue to capture the largest share of paid ad spending in the US for the foreseeable future, though its percentage of total spending will drop slightly, from 39.1% in 2012 to 38.8% this year.

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US Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]

By David Erickson | May 16, 2013

Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.

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US Ad Revenues, 2013-2014 [CHART]

By David Erickson | May 13, 2013

Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.

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US Total Media Ad Spending Share By Channel, 2010-2016 [CHART]

By David Erickson | December 18, 2012

Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.

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US Ad Spending Share By Media, 2010-2016 [CHART]

By David Erickson | October 16, 2012

US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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