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Posts Tagged ‘Direct Response’

Top Industries By African-American Media Spend, October 2014 [TABLE]

By David Erickson | November 27, 2014

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media.

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US Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 6, 2014

The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.

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US Travel Industry Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | May 30, 2014

Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.

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US CPG & Consumer Products Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | May 30, 2014

US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.

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Enterprise Marketers' Changing Media Mix For Targeting SMBs, January 2014 [CHART]

By David Erickson | January 23, 2014

Enterprise-level marketers who sell to the SMB market are planning to make interesting changes to their media mix.

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US Online Ad Spending Share By Industry & Objective, 2013 [TABLE]

By David Erickson | January 7, 2014

Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.

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US Telecom Industry Online Ad Spending By Objective, 2013 [CHART]

By David Erickson | November 28, 2013

eMarketer estimates the US telecom industry will spend 55%, or $2.65 billion, on direct-response advertising in 2013.

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Ad Spending For Computing Products & Consumer Electronics Industries By Objective, 2013 [CHART]

By David Erickson | November 18, 2013

Marketers in the computing products and consumer electronics industry will invest 57% of their paid digital dollars in direct-response formats this year.

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Channels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]

By David Erickson | November 4, 2013

31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.

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Brands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]

By David Erickson | October 30, 2013

Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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