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Posts Tagged ‘Direct Response Marketing’

Direct Response Copy That Converts [INFOGRAPHIC]

By David Erickson | May 26, 2019
Infographic: Direct Response Copy That Converts

This infographic from Koeppel Direct illustrates the factors that contribute to copywriting that converts.

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Copy That Converts [INFOGRAPHIC]

By David Erickson | November 25, 2018 | 0
Infographic: Copy That Converts

This infographic from koeppledirect illustrates how to write direct response copy that converts. 

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Top Digital Marketing Skills [CHART]

By David Erickson | August 10, 2017
Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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US Telecoms Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 10, 2014

Telecom is in line with US industry averages when it comes to the mix between direct-response and brand-driven advertising.

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US Financial Services Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 3, 2014

In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.

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US Media & Entertainment Online Ad Spending By Objective, 2014 [CHART]

By David Erickson | June 2, 2014

US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.

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US Online Ad Spending Share By Objective, 2013-2017 [CHART]

By David Erickson | September 19, 2013

Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear.

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US Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]

By David Erickson | September 16, 2013

eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.

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US Retail Online Ad Spending By Objective, 2013 [CHART]

By David Erickson | September 9, 2013

Retail marketers will invest 64.6% of their paid digital dollars in direct-response efforts this year.

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Top 10 Advertising Sectors In 2012 [CHART]

By David Erickson | March 15, 2013

At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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