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Posts Tagged ‘Direct Marketing’

Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Millennials Are Most Influenced Generation By Political Ads Of All Stripes

By David Erickson | April 19, 2016 | 1

Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

By David Erickson | January 19, 2016 | 1

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]

By David Erickson | September 19, 2014 | 1

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

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Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

By David Erickson | May 14, 2014

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

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Channel ROI Ratings, April 2014 [CHART]

By David Erickson | April 7, 2014

This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).

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Online Channels That Drive The Most CPG Revenues, July 2013 [CHART]

By David Erickson | November 6, 2013

39% of CPG executives believed direct-to-consumer channels were driving the most digital revenues for their companies.

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Benefits Of Card-Linked Marketing, October 2013 [CHART]

By David Erickson | October 23, 2013

Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits.

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B2B Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | September 27, 2013

Websites were the most uniformly employed technique, used by 85% of those polled.

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Marketing Channels Used To Leverage Sponsorships, March 2013 [CHART]

By David Erickson | July 22, 2013

88% of companies worldwide used social media as a channel for leveraging sponsorships in March 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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