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Posts Tagged ‘Digital Transformation’

Digital Transformation [INFOGRAPHIC]

By David Erickson | June 9, 2018
Infographic: Digital Transformation

This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics. 

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Importance Of Select Digital Transformation Projects [TABLE]

By David Erickson | August 17, 2017
Table: Importance Of Select Digital Transformation Projects

Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.

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How Companies Define Digital [CHART]

By David Erickson | June 9, 2017
Chart: How Companies Define Digital

More than three in 10 business and IT executives said digital refers to all technology innovation-related activities.

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Digital Transformation Priorities [CHART]

By David Erickson | March 23, 2017

Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.

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Chief Digital Officer's Ideal Experience [CHART]

By David Erickson | March 22, 2017
Chart: Chief Digital Officer Experience

45% of executives worldwide said a Chief Digital Officer should have a technology background.

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Top Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]

By David Erickson | August 15, 2014

Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.

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Executives Who Favor Digital Transformation By Role, April 2014 [CHART]

By David Erickson | August 14, 2014

CMOs were the most likely to support digital transformation efforts.

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Top Digital Transformation Priorities, April 2014 [TABLE]

By David Erickson | August 14, 2014

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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