Posts Tagged ‘Digital Transformation’
Digital Transformation [INFOGRAPHIC]
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Read MoreImportance Of Select Digital Transformation Projects [TABLE]
Marketers are at different stages of digital transformation. Some are just beginning the transformation process, while others are unsure of what it really involves.
Read MoreHow Companies Define Digital [CHART]
More than three in 10 business and IT executives said digital refers to all technology innovation-related activities.
Read MoreDigital Transformation Priorities [CHART]
Having a mobile website was the top area of focus among excutives worldwide for digital transformation efforts.
Read MoreChief Digital Officer's Ideal Experience [CHART]
45% of executives worldwide said a Chief Digital Officer should have a technology background.
Read MoreTop Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]
Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.
Read MoreExecutives Who Favor Digital Transformation By Role, April 2014 [CHART]
CMOs were the most likely to support digital transformation efforts.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
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