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Posts Tagged ‘Digital Outdoor Advertising’

Ad Spending By Media & Format, 2018-2019 [TABLE]

By David Erickson | April 15, 2019
Table: Ad Spending By Media & Format, 2018-2019

Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.

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New Marketing Channels Being Considered In The Next Year [CHART]

By David Erickson | December 11, 2012

62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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