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Posts Tagged ‘Demand Generation’

Top B2B Demand Generation Tactics [CHART]

By David Erickson | April 24, 2019
Chart: Top B2B Demand Generation Tactics

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.

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Most Difficult B2B Marketing Skills To Hire For [CHART]

By David Erickson | April 9, 2019
Chart - Most Difficult B2B Marketing Skills To Hire For

92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.

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B2B Lead Flow Obstacles, July 2015 [CHART]

By David Erickson | October 9, 2015

Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.

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Top Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]

By David Erickson | January 14, 2015

Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.

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Alignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]

By David Erickson | December 15, 2014

About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.

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Coordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]

By David Erickson | November 6, 2014

Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.

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Global Business Investment Plans, August 2014 [CHART]

By David Erickson | October 14, 2014

Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.

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How Marketers Are Maximizing Their Value, August 2014 [CHART]

By David Erickson | September 12, 2014

Marketers are most interested in improving customer segmentation and targeting.

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Evolution Of The Marketing Department [INFOGRAPHIC]

By David Erickson | January 20, 2014

This infographic by Adecco illustrates the changing nature of the marketing department.

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Changes That Have Most Influenced B2B Marketing, March 2013 [CHART]

By David Erickson | March 6, 2013

Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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