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Posts Tagged ‘Dawn’

Brands With Best Impression Among Women [CHART]

By David Erickson | May 22, 2019
Chart: Brands With Best Impression Among Women

A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.

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Most Effective TV Ads Of Q3 [TABLE]

By David Erickson | October 9, 2013

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

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Most Effective TV Ads Of Q3 [TABLE]

By David Erickson | October 9, 2013

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

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Top 10 Most Effective Television Commercials Of Q2 2013 [TABLE]

By David Erickson | July 22, 2013

AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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