Posts Tagged ‘Datamining’
Data Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreB2B Marketers’ Primary Sources of Prospect Data & Customer Insights, November 2013 [CHART]
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement.
Read MoreMarket Research Use Change During 2012 [CHART]
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreThe Engagement & ROI Of Personalization [CHART]
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
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