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Posts Tagged ‘Data Quality’

Priorities vs Challenges Of Marketing Data [CHART]

By David Erickson | April 13, 2018
Chart: Priorities vs Challenges Of Marketing Data

About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.

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Challenges Collecting Location Data [CHART]

By David Erickson | November 22, 2017
Chart: Challenges Collecting Location Data

Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.

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Budgeting For Digital Marketing Trends [INFOGRAPHIC]

By David Erickson | June 17, 2017
Infographic: Budgeting For Digital Marketing Trends

This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.

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Top Elements Influencing Email Response Rates [CHART]

By David Erickson | May 11, 2016

Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.

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Data-Driven Marketing Objectives & Obstacles [CHART]

By David Erickson | February 9, 2016

Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.

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Top Technical Challenges To Implementing Big Data, May 2015 [CHART]

By David Erickson | October 7, 2015

Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.

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State of Data Quality, January 2015 [CHART]

By David Erickson | February 3, 2015

Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.

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Importance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]

By David Erickson | December 28, 2014

84% said it was very important for their marketing data to be high-quality and complete.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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