Posts Tagged ‘Data Quality’
Priorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreChallenges Collecting Location Data [CHART]
Nearly half of US C-level execs surveyed said that ensuring data quality and accuracy was a challenge they faced when collecting location data.
Read MoreBudgeting For Digital Marketing Trends [INFOGRAPHIC]
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Read MoreTop Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
Read MoreData-Driven Marketing Objectives & Obstacles [CHART]
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
Read MoreState of Data Quality, January 2015 [CHART]
Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
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