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Posts Tagged ‘Data Ownership’

Mobile App Users' Attitudes Toward Personal Cloud Storage, October 2014 [CHART]

By David Erickson | February 13, 2015

70.7% of US mobile device owners said they would stop using an app if they found out it had uploaded or stored personal information or contacts without permission.

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Importance Of Data Use Transparency By Apps, 2013 vs 2014 [CHART]

By David Erickson | February 13, 2015

It’s become more important than ever for apps to clearly state how they will use consumers’ data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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